Few days ago BMW Motorrad R 18 announced the R 18 Cruiser with its all new 1.802 cc big boxer engine and 91 HP at 4.750 revs. Several variations with third party partner accessories by Roland Sands Design, Vance & Hines, Mustang Seats as well as our BRUMMM partners and nice folks of London based Hedon helmets were presented only virtually as the corona virus stopped us all.

We knew at least the massive R 18 engine since two years as we were lucky enough to be commissioned for the shooting of three of four custom and concept bikes, done by Custom Works ZONs ‚Departed’, Revival Cycles’ ‚Bird Cage’ and BMW Motorrad. All totally different but each one and piece of art.

It’s not only about customizing, it’s about being creative and so we think it was a nice way to include all parties in this process – top notch bike builders and also a global audience to see what creativity can achieve.

What do you think about the R 18? Let us know your comments please.